To conduct an effective search engine promotion campaign, it's important to understand how the search engine submission, indexing and ranking process works.

Traffic Essentials is Traffic Blazer's comprehensive guide to search engine optimization, web site submission and the search engine industry in general. Traffic Blazer brings years of research and expertise into search engine promotion to your desktop.

Traffic Essentials is divided into two main segments: Basic and Advanced Content. The former provides brief and basic information about major search engine-related topics. The latter digs deeper into the concepts and importance of web site optimization and site submission, the hazards of search engine spamming, and the essential elements of search engine technology.